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goldJAM

Pitching

a one-page primer on what this is all about

overview

The number one driver of our decision-making process is emotion. Studies demonstrate that we tend to first react emotionally, then we rationalize logically. Furthermore, in pitching scenarios, investors and clients tend to seek a personal connection to the speaker, considering the person even before the idea. During this interactive, on-your-feet pitch workshop, participants will learn the art of pitching, how to connect with audiences on a human level and become a more persuasive speaker, and practice a realistic pitch at the end of the workshop.

what you will learn

how emotions drive our decision-making

how to develop and deliver impactful (and memorable!) pitches

how to influence audiences

what you will practice

activating the listener’s emotions, to connect and enhance ethical persuasion

crafting a pitch around credibility, connection, and call-to-action

humanizing products or services to make them relatable and easy to understand, and infuse other rhetorical devices in pitches

responding to interjections and fielding questions, using flexibility and improvisation while staying on track

pitching an idea, product, business, or oneself, in front of the group, in preparation for real workplace scenarios

fun fact

topical trivia you probably don’t know

Did you know...

...advertising research shows that consumers’ emotional responses have greater influence on purchasing than content?